Three founders, early teammates, and advisors. Research, robotics, chemistry, and deep domain expertise. We did not discover this problem. We grew up with it.
Luc at the top on desirability; Shivang and Harshita on feasibility and viability—the three sides of product work, in one team.
Luc has shipped hardware from CNC machines to drones, with a Psychology degree and Finance minor for stakeholders and planning. Farm work from age eight and a nursery during COVID ground his view of how plants grow; a Master's in AI and seven years in startups inform systems and resilience. He leads communication and finances, meets growers and researchers across Australia and abroad, and owns whether the problem and solution are worth wanting.
Shivang owns computer vision, algorithms, and architecture—can we build it well. Chemistry and mechanical engineering let him speak with agronomists on thinners and growth regulators; a Master's in AI keeps the focus on deployable models. His grandparents' farm shaped why this industry matters. He has run depth cameras on Jetson Orin Nano and Raspberry Pi 5.
Harshita leads product planning and product–market fit—can it work as a business and in the field. She still codes vision and algorithms with Shivang, with more weight on how the product lands for users. Consulting and Stanford coding programmes shape how she validates and ships.
Because we want real impact in agriculture—not just slides—we brought in four early teammates. Harit, Edward, and Jonathan focus on hardware— modelling, robotics, embedded, and sensing—with Bosch exposure, medical device product experience, family farming, and ambitious personal builds in the mix. Faheem interns on web design, computer vision, and agentic workflows. Together they help us model the machine, capture measurements, ship what users see, and pressure-test whether the solution survives the field.
Harit leads our robotics and embedded stack—firmware, integration, and hardware bring-up—with prior product experience on medical IoT devices and Mechatronics/Robotics engineering training. He pushes on measurement chains, edge behaviour, and the gap between what works on the bench and what still works after weather, vibration, and long field days.
LinkedInEdward focuses on CAD and machine modelling, electrical layout, and design reviews so hardware choices stay practical in real orchards. His family runs a cattle farm, so he is used to tools and machines that have to survive dirt, weather, and long days outside. He has built many hardware projects of his own—from gesture-controlled switches to automatic-targeting flamethrower rigs—bringing hands-on prototyping instinct to how we instrument the machine and prove it in the field.
LinkedInJonathan is a Hardware Engineer at Bosch Australia & New Zealand and is completing Mechatronics and Robotics Engineering (Honours) at Monash. He is Vision Hardware Lead for Monash Uncrewed Aerial Systems—camera systems, SolidWorks design, and vision-related flight pipelines—experience that maps cleanly to how we mount sensors, manage wiring and structure, and prove feasibility before we scale.
LinkedInFaheem supports our web experience, vision-related tooling, and agentic-workflow experiments—translating product intent into interfaces and repeatable automations. His background spans data science and ML (including a project internship at NVIDIA), founder and consulting work, and graduate study at RMIT, so he is used to moving quickly from idea to something shippable.
LinkedInKevin was Director of APAL (Apple and Pear Australia Limited), linking the Australian apple and pear industry with research and new practice. He is a part-time lecturer at the University of Melbourne and farms with his brothers on the family orchard—so he bridges boardroom, classroom, and paddock.
He is sought after for presentations on growing tree crops. Recent highlights include keynote at the 2015 South African National Apple and Pear Symposium in Stellenbosch on Australian R&D, the Future Orchards programme, and innovations in tree crops from a grower's perspective; the Australian Almond Conference (2013) on the evolution of apple tree systems; technical talks in South Africa on dwarfing apples in the Australian environment; keynote at Apple Pink Lady Europe Technical Day in France (2008) on growing and storage of Cripps Pink; and guest speaker at the International Fruit Tree Association meeting in Hobart (2007).
Pete leads product and innovation at Farmers2Founders, working with agrifood founders on programmes that tie field problems to products people will adopt. His path includes senior product management at Birchal and SelfWealth and product leadership at Reece Group (PowerUp Learning, Trout Creative Thinking), plus earlier digital strategy—so he is at home from regulated marketplaces to messy discovery with growers. In his own words he is a “begrudging technology nerd” who likes straight talk and products that deliver meaningful, considered value—exactly the bar he helps us hold on roadmap clarity, customer truth, and go-to-market.
Sarah is Senior Manager, Entrepreneurship and Innovation at Monash Generator—Monash University's entrepreneurship hub—where she helps build pathways from ideas to impact for students, researchers, and founders. She previously led communications and marketing for Generator and held communications and engagement leadership at King's Entrepreneurship Institute and King's College London, with earlier roles across strategic communications, diversity and inclusion, and outreach at Monash and Goldsmiths. She is strong on human-centred narratives, audience insight, and making complex, technical work legible to investors, partners, and the public. She holds an MA in Gender, Media and Culture from Goldsmiths, University of London, and a BA with Honours in Sociology from Monash.
We are not a team that discovered agriculture from the outside. We are a team that came from it. That is the difference.